Our first exhibition was Friday, April 1st, 2011. The site launched on a Tumblr site, with layout edited using our little to none knowledge of HTML. We named the project 'Violet Strays' on an impulse and we didn't/couldn't consider anything else. We still can't see it being called anything else.
We (Serrah Russell + Alyssa Volpigno) were recently graduated, young artists, looking to continue our arts education and to find ways to connect with a creative community. After attempts at physical shows did not pan out, we decided to take matters into our own hands. We viewed the internet as a space to provide free and accessible art and to allow for artistic experimentation, innovation, connection and collaboration.
Seeking to differentiate ourselves from blogs and the idea that everything on the internet exists eternally, we created a structure inspired by the brick-and-mortar galleries. Each exhibition would have an opening and a closing, a beginning and an end.